The identity of Allstore.com emerges as the visual simplification of the straightforward action of finding any sought-after item in one place. Since it is a B2C identity, the focus had to be pleasant and friendly, where the user would recognize simplicity and practicality alongside the service. All of this is reflected in a combination of shapes and colors that convey seriousness and approachability.
A new project was conceived to promote painting. An updated and emotional image that could be adapted to different formats was sought. For this purpose, I decided to use a concept from the context of fine art pieces, where a red sticker is used to indicate which pieces have already been sold. Based on this concept, I combined the circle concept with the eloquence of art, and a solid font that conveys stability and modernity.
A new magazine for young readers.
This project required a dynamic and clean structure to enhance text readability. To achieve this, I avoided information saturation by incorporating ample white space into each article, allowing them to stand out individually and reinforcing the cultural quality inherent in each piece. Through minimal design and appropriate spacing for each article, the final look is clean and uncluttered.
A new agency is emerging in the communication world.
The agency required a vibrant and youthful image that conveys professionalism, something strong enough to compete with other companies and introduce a fresh approach to the market. To fulfill this goal, I designed a brand based on two 'F' letters, symbolizing the essence of the company founded by two brothers whose initials are both 'F.'
I achieved a firm and contemporary image by incorporating vibrant colors that represent the freshness of a new generation.
Aware of the importance of Web Design, the company Transportes Monfort decided to give a brand new image to its website. It was expected for the new website a new graphic adaptation according to the current services the company is offering. Furthermore, the company’s customers and the functionality of the website were key priorities for this project.
Thus, a study regarding the adaptation of the company’s services to the needs of the company’s customers took place bringing as a result a clean, updated and much more representative image.
BRANDING
Design of a technical catalogue showing the application of the company’s ceramic tiles and also, introducing the company’s new products.
I sought to ensure a clean and contemporary style that matched the company’s ceramic pieces. For this purpose, I used the concept of nature’s textures in which the company bases most of its ceramic tile designs for this season.
Catalogue made for Cevisama’s fair exhibition, 2015.
The music band Desiguales are launching their second album and for this reason I was asked to create a booklet that matched their acoustic style.
Working in a team together with Pablo Serrano (photographer), we reached a very warm and personal final work.
The final layout has misplaced pictures, representing the name of the band Desiguales (which could be translated as “Unequals” in English) and also with constructive guidelines that vary to reinforce this idea.
I used a reduced font size, still legible enough to bring the album booklet an intimacy touch as the name of their album is “Íntimos rivales” (“Intimate rivals”, in English).
CocoWork is a young company that works with two branches of the visual field: video and design.
The brand arises from the collaboration of many people working under the same trading name. This is why I decided to create a pun combing Spanish and English: coco in Spanish refers to a popular horror story meant for children about a monster and it is combined with the English noun “work”. At the same time, I make reference to the expression “coworking” which is related to the whole working in a team idea of this very young company.
The brand is the result of me trying to find that children’s monster and providing him with a fun and youthful yet professional image.
This work consists of a youthful brand I created by working with geometrical shapes that refer to the latest trends. With this project, the synthetized book becomes a modern and recognizable symbol.
